Portfolio
Designing services that help people create value together.
The most meaningful work in organisations and society is often the hardest to recognise. Throughout my work, I've explored how people participate, collaborate, and create value within complex systems – from public services and civic participation to urban mobility and AI-supported work.
Design Approach
Good design begins with understanding.
I approach service design by first understanding the challenge from the perspective of the people, organisations, and systems involved. Rather than beginning with solutions, I use research to uncover relationships, challenge assumptions, and identify opportunities for meaningful change.
The four principles below guide how I approach every inquiry, from framing the problem through to designing and evaluating the response.
